18-04-2024 23:30 via prdaily.com
Winners were celebrated at a special awards luncheon in Chicago on Thursday.The 2024 Employee Communications and Top Places to Work Awards highlighted an impressive cohort of internal communicators who, during another year where the only constant was change, were once again central to cultivating culture and engaging employees.
We celebrate the campaigns, content, people and teams that helped their organizations tell timely stories, unite their workforce across great distances, navigate change w
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The Scoop: TikTok could face its moment of truth as soon as next week
19-04-2024 16:18 via prdaily.com
Plus: Colleges crack down on student protests; how Taylor Swift’s publicistA Senate vote on TikTok’s future could come soon after a bill to force the app’s sale or face a ban was bundled with other foreign policy priorities, including additional aid for Ukraine and sanctions against Iran.
The House, which has already passed a version of the bill, has now bundled similar language into a larger bill that tackles several foreign affairs policies, including aid for Ukraine and sanc
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The future of video storytelling in an AI-driven world
19-04-2024 13:00 via prdaily.com
Ready or not, we’re hurtling toward a world replete with AI-generated video.AI-generated video often ignites more trepidation about misinformation and deepfakes than optimism about its potential applications, but in either case, communicators will need to familiarize themselves with this medium to prepare for the future. After all, there’s a great deal of potential to be unlocked, as well as pitfalls on the road ahead.
Ragan asked AI experts to look into their crystal GPTs and share
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Inside Papa Johns sometimes controversial ‘Better Get You Some’ tagline
18-04-2024 13:00 via prdaily.com
When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.Kennyatta Collins is a freelance brand strategist.Follow him on LinkedIn.
Recent quotes from Papa John’s leadership in a story focusing on the grammar of their new tagline, “Better Get You Some,” put the brand in the hot seat as the court of public opinion convened on its use of African American Vernacular English and the rich cul
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By the Numbers: What drives TikTok’s biggest users
18-04-2024 12:30 via prdaily.com
Constant connection, impulsivity and trend setting keep them scrolling and scrolling and scrolling.TikTok is the darling social media network of the moment, despite the persistent risk that it might face bans in the United States. But the microvideo network has millions of people endlessly scrolling for the next “get ready with me,” restaurant review or dance challenge.
But what actually drives TikTok’s heaviest users?
A survey conducted by Morning Consult took a deep dive into
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The Scoop: Columbia University president hopes to avoid fate of Harvard, UPenn leaders
17-04-2024 16:25 via prdaily.com
Plus: NPR punishes editor who published critical article; Crocs and Pringles team up for silly collab.Columbia University President Nemat “Minouche” Shafikwill face questions from Congress today about antisemitism on her university’s campus. And she’s all too aware of the fates that have met two of her predecessors who have been in the same position: resigning their plum positions.
The Wall Street Journal reported that Shafik “has spent weeks preparing intense
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What to do when an interview goes off the rails
17-04-2024 13:00 via prdaily.com
Thoughts from PR pros.
You’ve landed an interview with a journalist. You’ve prepped your client. You get into the interview … and it all falls apart as the journalist starts asking questions far outside the scope of what the interview was supposed to be.
What do you do?
This is the question I posed on LinkedIn. Dozens of communicators responded, and the answers varied widely from “stop the interview!” to “I’d do nothing” and everything in between.
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7 tips for promoting your organization’s podcast
17-04-2024 12:00 via prdaily.com
Get a strong social media and media relations game to thrive.So you’ve interviewed guests, cut audio, chosen snazzy intro/outro music and have fantastic cover art for your podcast. You publish and put it into the world.
Now, the hard work is just starting.
Promoting a podcast is like promoting any other product. You need a strong social media game, tight partnerships and even a media relations strategy.
David Quiñones, SVP of editorial and content at RockOrange, broke down how to ge
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How Oner Active empowered women by rejecting mass marketing
16-04-2024 12:00 via prdaily.com
Picking a specific audience and embracing them pays off.Kennyatta Collins is a freelance brand strategist.Follow him on LinkedIn.
At its core, niche marketing allows brands to stand out in crowded markets and foster deeper connections that build deeply committed communities. Sometimes, the devotion good niche marketing inspires can feel almost cult-like in its fervor.
As brands like Gymshark make mass marketing their mantra, U.K.-based athletic brand Oner Active forsakes the status q
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The Scoop: Google tests removing search links to California news sites
15-04-2024 16:41 via prdaily.com
Plus: Where people get news in a news desert; the business implications of Iran attack on Israel.Google is testing the removal of links to California-based news sites from its search engine results pages as the state legislature considers a bill that would require Google, Meta and other platforms to pay a fee for using news content alongside ads. Google will also pause partnerships and investments in California-based news outlets.
“By helping people find news stories, we help publishers of
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What PR pros need to know about Florida’s law about minors using social media
15-04-2024 16:29 via prdaily.com
It’s all but certain to be challenged in court, but find out what’s happening now.In late March, Florida Gov. Ron DeSantis signed into law the country’s most restrictive bill round the use of social media by young minors.
“Social media harms children in a variety of ways,”DeSantis said in a press release announcing the bill’s signing. “HB 3 gives parents a greater ability to protect their children.”
The law comes at a time when social media c
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The influencer opportunity too many brands overlook
15-04-2024 12:00 via prdaily.com
The NFL and Adobe have learned this lesson well.Jeff Barrett is founder & CEO of Status Creative.
We all know what influence is and why it matters, but there’s a missed PR and marketing opportunity hiding in plain sight. I’m always quietly surprised when I don’t see this as a mainstream idea.
The part we often miss is that the brand itself has the power, leverage, scale and contacts to bring return value to the creator. If you bring a creator speaking opportunities, c
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The Friday Reporter: Beth Sidhu with Stagwell
12-04-2024 16:44 via prdaily.com
A new episode of The Friday Reporter podcast.
With an extraordinary career of anticipating trends in marketing, Beth Sidhu is now chief brand and communications officer for Stagwell. She joins Lisa today for a conversation about important trends in business and the culture of sports — as she plans to deliver a second successful year of Sport Beach at the Cannes Lions International Festival of Creativity.Beth’s career has been truly at the intersection of business, news and politics a
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The Scoop: NPR, New York Times face questions over trust – from the inside and the outside
12-04-2024 16:37 via prdaily.com
Plus: LinkedIn eyes creators; banks are betting big on AI.
Trust is the single most important currency newsrooms have. Without it, nothing is possible.
But both NPR and the New York Times are facing massive conversations about just how much of that trust they have – and if they’re worthy of it. And in most cases, the call is coming from inside the house.
NPR’s conversation began when Uri Berliner, a longtime, current editor at the radio outlet, published an essay in The Free Pr
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How I Got Here: Meagen Eisenberg of Lacework on how marketers thrive at every level
12-04-2024 13:00 via prdaily.com
Meagen Eisenberg shares how she stays motivated and creative.Meagen Eisenberg is Lacework‘s chief marketing officer, overseeing marketing and growth initiatives. The marketing leader also holds board positions at G2 and WorkStep, and guides companies such as Loom, Styra, productboard, Gretel.ai, Klue, Demostack, and Redpanda Data. Additionally, she is a limited partner at Operator Collective, an investment firm focused on diversity and strategic investments.
[RELATED: Earn reco
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EMSI Public Relations Named No. 1 Largest Tampa Bay PR Firm - Yahoo Singapore News
12-04-2024 13:00 via news.google.com
EMSI Public Relations Named No. 1 Largest Tampa Bay PR FirmYahoo Singapore News
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Using AI to Transform Internal Communications from PoliteMail
12-04-2024 12:00 via prdaily.com
While AI can enhance efforts by optimizing content, there’s a risk of it becoming a distraction, particularly in internal communications.The post Using AI to Transform Internal Communications from PoliteMail appeared first on PR Daily.
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How Alaska Airlines’ social media lead stays ready for crisis situations
11-04-2024 13:30 via prdaily.com
Maddie Richter discusses the airline’s emergency response drills, her work-life balance and more.
Crisis communications was a recurring theme at Ragan’s 2024 Social Media Conference, held March 27-29 at Disney World, and the reason for that is obvious to anyone who works in comms, marketing and social media today: Crisis situations seem to arise with greater frequency amid changes to the climate, economies, workplaces, technology and international relations.
The airline industry in p
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The PR industry should take its own advice on diversity and inclusion
11-04-2024 13:00 via prdaily.com
It’s time to take our own advice.Fariba Ghazizadeh is DE&I ambassador and senior account manager at Havas Red.
As comms people, we regularly telling clients and stakeholders the importance of diversity, equity and inclusion, and why campaigns – internal and external – must prioritise diversity at their core.
But our own industry’s stats suggest we are better at comms than we are at taking our own counsel. While good progress has been made in recent years as dema
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11-04-2024 13:00 via prdaily.com
It’s time to take our own advice.Fariba Ghazizadeh is DE&I ambassador and senior account manager at Havas Red.
As comms people, we regularly telling clients and stakeholders the importance of diversity, equity and inclusion, and why campaigns – internal and external – must prioritise diversity at their core.
But our own industry’s stats suggest we are better at comms than we are at taking our own counsel. While good progress has been made in recent years as dema
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By the Numbers: The posts that get the most engagement on LinkedIn
11-04-2024 12:30 via prdaily.com
The data may surprise you.
LinkedIn is red-hot right now.
Brands are posting 10% more frequently on the social platform this year than they did last year, and engagement across the board is up a whopping 44% YOY, according to benchmark data from social media analytics provider Socialinsider.
Amid all this opportunity — and competition — how can you best stand out?
Socialinsider’s research shows that visuals go a long way, even on the traditionally buttoned-up, professional soci
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How an NFT turned plushie thrives with GIFs and ‘Trojan horsing’
11-04-2024 12:00 via prdaily.com
From Web3 to Walmart shelves, Pudgy Penguins has defied the odds.Kennyatta Collins is a freelance brand strategist.Follow him on LinkedIn.
The most intriguing storyline in toys isn’t from industry giants like Mattel or Disney, but from a small team that transformed a struggling NFT project into a challenger brand. The Pudgy Penguins NFT project is now doing $10 million in sales and selling out inventory in over 2,000 Walmart locations thanks to GIFs and an adorable character.
On the
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The Scoop: Roblox continues its metaverse domination by rolling out ads
10-04-2024 17:17 via prdaily.com
Plus: Study casts doubt on banks’ climate pledges; Peloton navigates life as a media company.When you think about Roblox, your mind likely conjures up images of a free-roaming computer game that allows players to exist in worlds of their own creation. But a new development from the game’s creators stands to insert something new into the game — advertisem*nts.
According to The Wall Street Journal, Roblox is working with ad tech company PubMatic to bring virtual advertisem*nt to
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3 things our social media lead learned at Ragan’s Social Media Conference
10-04-2024 13:00 via prdaily.com
The lessons our very own social media specialist learned while documenting the big conference.
It’s difficult to describe the feeling of being in a room with hundreds of people who just get you. It’s even harder to translate the magic of that moment when you’re also at Disney World.
I’m Ragan and PR Daily’s social media specialist,and at this year’s Social Media Conference at Disney World, I got to learn, grow and mingle with other social pros whil
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Report: These are the most important skills for communicators today
10-04-2024 12:00 via prdaily.com
Findings from Ragan’s Communications Benchmark 2024.To succeed in this industry, you need a mix of right-brained creativity, left-brained data analysis and good old-fashioned people skills. That’s according to our survey of hundreds of communicators for Ragan’s Communications Benchmark Report 2024.
While the full findings of this survey are available exclusively for members of Ragan’s Communications Leadership Council, we’re pleased to share a few sneak peeks with y
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When crisis communications requires silence, not action
09-04-2024 13:00 via prdaily.com
It’s hard to keep silent. But sometimes, it’s the only choice.
Meghan Tisinger is vice president of Leidar, a global strategic communications firm.
The myth that “all press is good press” is the reason that too many companies engage with the media haphazardly. Not every interview is worth doing, and always providing a comment can create more problems for your organization than solutions.This is especially true when a company is facing public backlash in the media.
W
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The rise of the journo-fluencer and the future of media relations
09-04-2024 12:00 via prdaily.com
We’re in a new moment for media relations.Matthew Levison, is senior vice president, global head of consumer at KWT Global.
The systematic reduction of the newsroom has been a steady, and for many painful, evolution for almost a decade, but the recent and rapid wave of editorial casualties has reached a tipping point, surfacing a fundamental industry pivot that will have agencies rethink the core structure of the ways in which we work. To fully understand this paradigm shift requires an un
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The Scoop: Web Summit CEO returns after resignation over Israel comments
08-04-2024 16:49 via prdaily.com
Plus: Even more Boeing safety incidents; tax influencers sponsored by major companies give questionable advice.Paddy Cosgrave announced his return as CEO of Web Summit after resigning in October following comments about the Israel-Hamas war.
His remarks, made less than a week after the Hamas terrorist attack, angered many when he accused Israel of “war crimes” in social media posts. Sponsors like Microsoft and Google pulled out of the influential conference in the wake of his stateme
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Thought leadership programs: What’s best for your company?
08-04-2024 13:00 via prdaily.com
How to avoid common thought leadership missesAdam Kiefaber is an experienced communicator, who has led PR teams for Fortune 500 companies in payments and financial services. Previously, he spent nearly 10 years as a journalist working for The Cincinnati Enquirer, The Cincinnati Post and CNN.
Many companies want to provide thought leadership, and nearly every executive wants to be seen as a thought leader – but doing it well is an art form.
It is easy to spot the misses &
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08-04-2024 10:30 via prdaily.com
Complete the survey by April 19.We’re all feeling the pinch. Your dollar doesn’t go quite as far as it used to. Expenses from homes to hamburgers are getting more costly.
Is your pay keeping pace with inflation and the rising cost of, well, everything?
Find out how your pay compares to industry norms by taking Ragan and PR Daily’s Salary & Workplace Culture Survey. By confidentially sharing information about your wages, benefits, perks, office schedule and more, you’l
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